LIGHTS ON: SAVANNAH MORROW

While in the intricate process of organizing your summer 2021 travel bags, Savannah Morrow has the ultimate wardrobe every woman would like to take on vacation. Warm tones and light fabrics for ethnic-printed sarongs, cut-out knitted dresses and versatile tops are the business card of the LA-based sustainable brand, founded in 2017 by its eponymous designer. Savannah Morrow offers staple organic pieces mixed together with resort and laidback vibes. For a summer of fun and intrigue.

LIGHTS ON SITUATIONIST

Following the flow of Georgian fashion avant-garde, one of the most prolific European countries in terms of style dress men like gloves too.

Founded by Irakli Rusadze when he was just a seventeen year old teenager, Situationist find its roots in 90s memories, the Soviet youth movements and the Georgian cultural identity: the result is a raw, minimalistic and edgy experimentation of cuts and fabrics. Situationist ethos is young and cosmopolitan, contemporary and daring men. A dualistic spirit, that show itself both in total black, mysterious looks and color blocking, blinding matches.

Looking at Situationist creations, who doesn’t feel like going back celebrating till dawn already? We do.

LIGHTS ON LADO BOKUCHAVA

For this month emerging brands episode, PLACESOFOURS is taking you to Georgia, the distinctive country of mountain villages nestled between Europe, Asia and the Black Sea. As well as the new generation of creators fashion hub. 

In its burgeoning capital, Tbilisi, Lado Bokuchava has found its roots. The brand, founded by the eponymous designer, draws inspiration from the eccentric 80’s music scene, sewing bold and tailored pieces of clothing. Sensual yet modest dresses, blazers, pants and skirts, with vibrant colors, brutal cuts and retro-futuristic influences. 

With headphones on shooting our favorite tunes, Lado Bokuchava is everything we’d want to wear in the post-pandemic-world. Fun, groovy, vibrant. Just a dance floor, a mirror ball and the after dark.

LIGHTS ON BIANCA SAUNDERS

As one of the LVMH Prize semifinalists, Bianca Saunders is an emerging benchmark for contemporary menswear. Gender neutral and ethnically supportive. The London-based designer of Indian origin proposes modern and urban cuts on succinct pieces, redefining what it means masculinity nowadays. A boss lady in the menswear hemisphere, which transforms everyday basics — blazers, shackets and trousers — into twirled statement garments.

Among the first insiders to believe in Bianca Saunders’ independent work, creative director Alessandro Michele, who asked her to bring her creations into the GucciFest digital format.

Strong and vulnerable, familiar and ambiguous, Bianca Saunders is the emerging brand that aims to encourage all wearers to honor self-expression.

LIGHTS ON: HELIOT EMIL

Danish temperatures have never been so lit. Created by brothers Julius and Victor Juul, Heliot Emil is a Copenhagen-based brand, which debuted its first catwalk in the frame of the SS17 Milano Fashion Week. 

Since those days, the label has become synonym of a provocative, urban and technical way of unisex dressing. Monochrome fits, mostly black or white, that combine the Scandinavian heritage with the more recent street style upgrades: not by chance, Heliot Emil’s collections are a riot of utility blazers vests, shirts and pants with a perfect shape and distinctive steel and leather details — from the multi-belts to the harnesses.

LIGHTS ON: LITTLE LIFFNER

Founded in 2012 by Paulina Liffner von Sydow, Little Liffner is a Stockholm based brand that designs “playful minimalist” bags, combining the Scandinavian ease and simplicity with the worldy renowed Italian craftsmanship.

All leather bags, characterized by geometric silhouettes, are offered in a wide range of vibrant shades and signature textures, perfect for all seasons and personalities. Not of less importance, Little Liffner stands out as a sustainable label, committed to provide timeless and artisanal accessories that will last forever.  

LIGHTS ON COLD LAUNDRY

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Among the black owned brands that are conquering the fashion world as of now, Cold Laundry stands out for its genderless suits, jackets and bottoms, as well as leisurewear, cut with clean shapes and colored in delicate pastel hues. A catchy storytelling worth the hype – and the add-to-basket button.

 

LIGHTS ON LUDOVIC DE SAINT SERNIN

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Ludovic De Saint Sernin takes its name from the eponymous French designer, a young creative who graduated in Fashion Design from l’ESAA Duperré and debuted his own sustainable line with the Spring Summer 2018 collection.

Playing with sensuality and sexuality, Ludovic de Saint Sernin stands for a genderless approach to fashion staples, starting from the eyelet briefs, the brand’s signature style, to naughty knits, BDSM details, suit-like-yet-casual bottoms and playful satined co-ords.

Perfect both for boys and girls.

 

 

LIGHTS ON ROBYN LYNCH

 

ROBYN LYNCH 6.001ROBYN LINCH 4.001ROBYN LINCH 3.001ROBYN LYNCH 2 .001ROBYN LYNCH 1.001ROBYN LYNCH 5 .001Robyn Lynch founded the eponymous brand in 2018 after graduating in Menswear MA at the University of Westminster.

The ethos and concept behind the brand revolve around the designer’s Irish heritage and culture, paying tribute to her roots with loose silhouettes, traditional cable knits and mix and matching combos. An example of casual wear dressed in a versatile spirit, that fits both leisure and on-duty times.

Why Robyn Lynch found a room in our “Lights On” serie? Her overdose usage of colors proposed in monochromatic gender fluid attires, perfect for a woman wardrobe too. Ours surely!

LIGHTS ON HOMMEGIRLS

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“For girls who like boys, boyfriends and the men’s department”

In a generation marked by fluidity, HommeGirls is a fashion concept that points the spotlight towards the more genderless side of dressing. In short, a praise for women who love to break stereotypes by choosing men’s departments and styles. Following the lead of the first designers that were pillars for the industry, such as Yves Saint Laurent and Rei Kawakubo, this multimedia initiative celebrates every woman that’s all very tomboyish and powerful in spirit.

HommeGirls is not just an online platform and magazine, it also offers an e-shop destination where to stock on the staples for every attire au masculin.