On April 22nd we are celebrating the 50th anniversary of the Earth Day, the annual event to demonstrate support for environmental protection. Fashion is known for taking action on this matter, by designing entire collections with the usage of locally made fabrics, considered materials and processes, aiming to reduce all types of waste since all those garments follow the made to last philosophy.
Inez signet ring, Talisman necklace, Cuff pearl drop earrings
Inspired by the 90’s minimalism, the New Zealand based jewelry brand creates tiny artworks meant to be cherished forever. Made of gold or sterling silver their selection offers a range of refined, versatile and essential rings, anklets, necklaces, earrings and bracelets.
Why sustainable? Meadowlark minimizes the environmental impact by creating pieces that are recyclable too.
Cotton mini dress, Instarsia denim mini skirt, V neck top
Also the low-cost fashion thinks of saving the planet. Above all H&M: in fact the Swedish colossus designs the Conscious Collection to raise awareness about sustainability and worthwhile-ness to its clients.
Why Sustainable? H&M is totally transparent on the materials used, its craft & community and also the reuse policy.
Embroidered intarsia sweater, Twill straight-leg pants, We are the weather t-shirt
Everyone knows Stella’s devotion to “a responsible, honest, and modern” kind of fashion. Known for sharp tailoring, natural confidence and essential femininity the creations of the British designer are the sum of minimal pieces with a twist and the categorical refusal of real leather and fur.
Why Sustainable? Stella McCartney uses innovative processes and green materials including organic cotton, forest friendly fibers, recycled polyester and regenerated cashmere to make all of its products.
Nova HT, Esplar, Campo
Veja is a French vegan shoes brand founded in 2005 by Sébastien Kopp and Francois-Ghislain Morillion. The two creatives bet everything on plain designs embellished, season after season, by brand new colors, combos and details.
Why Sustainable? Veja’s sneakers are made with recycled plastic and therefore nobly waterproof.
Topanga stretch sports bra, Compressive stretch leggings, Paloma stretch sports bra, Bike stretch shorts
Girlfriend Collective is an ethically made activewear brand that believes “good things come to those who don’t waste”. That’s why husband and wife Ellie and Quang Dinh founded it after spotting a gap in the market for luxurious yet responsibly produced sporty attires, offered in a kaleidoscope of colors.
Why sustainable? Girlfriend Collective’s fabrics are made from recycled water bottles and fishing nets.
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